There are million-selling legendary authors, like those genius scribes of such modern literary classics as Duncton Wood, or Clan of the Cave Bear. Not to mention the not so literary but still million-sellers, because not all readers enjoy literary books. There are bloggers that have so much cool stuff to talk about that they have tens of thousands of followers. There are Google and SEO geniuses, like Guy Kawasaki. There are marketing wizards that could sell ice to an Eskimo. There are huge publishing houses, crumbling a little now, but still – who would refuse a contract with one of the big five? Wizard computer technicians. IT specialists that have actually studied the subject. People are Twitter heroes with thousands of adoring fans, hanging on to their every tweet. People with Facebook pages that are so “Liked” that I wonder how their owners ever find the time to read all the comments on them.
And then there are the Indie Authors. They have to be all of these things. I think that any sort of gentle, creative soul would have difficulty facing any one of these things, but if they want to succeed, and be one hundred percent independent, they have to not only face, but conquer every single one of them. Even though Amazon really is still young, in the last couple of years millions of books have been loaded on to their site. I think that the marketing strategies of even one year ago might not all be effective any more, purely because of the sheer volume of people all doing the same things. The next great marketing idea hasn’t been found yet. In the beginning posting your book links on Facebook, in groups or events, would probably have got you lots of sales. Now I doubt that you would get many at all that way. Constant hard sell drop and run indie authors confuse me a little. I very seldom click their links, purely because I don’t like having things constantly lobbed at me. Hard sell marketing is a dodgy way to go with any product. Sales people who do that for a living are generally taught how to go about that sort of strategy, and it involves a bit more than just constant bombarding of the same people with the same book link.
Now there’s just mainly a white noise of millions of book links flying around, and only a handful of true success stories. New authors jumping on the bandwagon now are going to have to find new ways to market themselves and their books. The old channels are all clogged up, and I’m beginning to wonder if we’re not heading back to the way things were before the advent of self publishing, with a lot of the books on Amazon seen as “submission to agent”, to languish there until, or if, it’s ever spotted by someone who loves it enough to start a fever of sales. Word of mouth praise is your best marketing tool after all. No matter how well your book is written, there is still an element of luck involved in it gaining real readership. Thousands of books downloaded on free days are never actually read by those who download them. Thousands of books have brilliant reviews. But. Not all of those books deserve all their praise. If these reviews have been written by friends and family, who at the end of the day are never going to give you a crap review, and then people buy your book on the strength of them, and then don’t like what they read, they are not going to buy any more of your books anyway. So it seems to me that no matter what people say about how important having loads of fantastic reviews up the minute you publish is, the best way to get them is to wait for them to come in from people who have read your book, liked or hated it, and get the urge to leave their opinion of it honestly. I could very easily ask all my buddies for honest reviews and get lots of them posted in days, but I won’t, because I know how difficult it would be to tell a buddy that I really didn’t like what they wrote. At some point the real honest reviews will come, good or bad. Maybe a little worse than they would be if someone has been misled into buying a book by glowing buddy reviews that maybe aren’t entirely true.
That’s just my opinion, and I’m more than likely going to get shot down for it. I could be wrong anyway. Indie publishing is a journey of learning, and I’m still taking my first steps. Either way. I’d rather be patient, get my books into the hands of potential readers as gently as I can, and hope that some of them will like what they read enough to want to read more. That doesn’t mean I’m going to recline on the couch eating grapes. As an indie writer, it’s my job to sell my scribbles. Of course I’ll carry on learning all I can about getting those scribbles under new eyeballs, I just won’t camp out on doorsteps, and leap out of bushes waving any of my tomes under unsuspecting nostrils, and yelling, “Oi, you!!! Buy my book!” The only platform for that sort of hard sell is possibly Twitter, but even then, it’s not going to work if all you do is post your links. I honestly believe that without a bit of support from Lady Luck, it’s not reasonable to expect overnight bestseller status anyway, no matter how hard you work. At the end of the day, if what you’ve written is liked by those who read it, you will eventually achieve some sort of success, big or small. And if it’s not, you won’t, no matter how often or how hard you wave it under nostrils. Just saying.