Make the Back Cover of your Paper Book Work for You

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Lit World Interviews

What I’m about to suggest to you is something that I’m in the process of updating, and it’s not quite complete with all my books, so don’t yell “Liar, Liar!!” yet. I think it’s a really good idea for your paper books to act as the marketing tools that they should be for your other writing. Self publishing a paper book on Createspace is fairly easy. Writing a book blurb or synopsis, on the other hand, has always seemed harder than writing an actual full length novel to me. On a paperback, what’s on the tail is vital though. I think that it’s just as important as the cover design for a book that you hold in your hands to read. The first thing I do in a bookstore after glancing at the cover is turn it around. I read the authors biography, eyeball his or her photo, and then…

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