Out of the Box Promotion with Charles Yallowitz

Posted on Updated on

Who said promoting your book couldn’t be fun? Thank you Charles for these fabulously funny suggestions.

A big thank you to the Jo for having me on for a guest post so soon after being part of the promotional tour for my latest book, Legends of Windemere: Tribe of the Snow Tiger. This is the 10th volume of this series and I’ve found that it’s one of the most difficult to do any promotion for. The entire story revolves around a heavy revelation of Timoran Wrath’s past and the twists that come along with it. It brings the big man into the spotlight for once, so I don’t want to spoil things by saying too much. Yet, I have to say something and I’ve come up with several methods with varying degrees of usefulness.

1. Just put one line from the book in a post behind a ‘Read More’ cut. It doesn’t matter if context is a problem, people complain about the confusion, and that you refuse to explain who Lucy is. You did a promo and got people talking. Though the conversation usually revolves around where to find torches and pitchforks at this time of night.

2. Take a tip from the government and redact until you feel comfortable. Be creative with the colors too. So what if the excerpt looks like a tired college student mistook a permanent marker for a highlighter. You’re pretty sure the essence of the scene can be captured by those 10 words that survived your paranoia.

3. Write fake excerpts that are kind of connected to the story, but never show up in the actual book. What could go wrong since people won’t know until they book and read the thing? There they go talking about torches and pitchforks again. Maybe you shouldn’t have been so open about your home address.

4. Only promote through skywriting. It’s expensive, but you can’t put long messages up there. There would be no temptation to say more than you should. People can see skywriting from everywhere in the world, right?

5. Repeatedly swear that everything on the Internet is a lie, so you can post spoilers that nobody will believe. People will think you’re pulling a gag. At least until those who read the book show up to confirm the information. Maybe you can add a ‘non-disclosure agreement’ to your book. What are the chances of a reader not signing that?

6. Buy a decent video camera, start up a YouTube channel, and promote your book through interpretive dance. You laugh, but this will get you and your books attention. People will wonder what kind of craziness is in those stories if the author is twirling around on camera with a jack o’ lantern painting on their belly. Especially since there is no indication that Halloween has anything to do with the books. Best part of this is that you can go spoiler heavy and nobody will have a clue.

7. Be as vague as possible with all promos. If you get to the point where even you aren’t sure what the book is about then mission accomplished.

Interested in a new adventure? Then grab your Kindle & dive back into the world of Windemere! Don’t forget an apple for Fizzle.

Author PhotoAbout the Author:

Charles Yallowitz was born and raised on Long Island, NY, but he has spent most of his life wandering his own imagination in a blissful haze. Occasionally, he would return from this world for the necessities such as food, showers, and Saturday morning cartoons. One day he returned from his imagination and decided he would share his stories with the world. After his wife decided that she was tired of hearing the same stories repeatedly, she convinced him that it would make more sense to follow his dream of being a fantasy author. So, locked within the house under orders to shut up and get to work, Charles brings you Legends of Windemere. He looks forward to sharing all of his stories with you, and his wife is happy he finally has someone else to play with.



Blog: www.legendsofwindemere.com
Twitter: @cyallowitz
Facebook: Charles Yallowitz
Website: www.charleseyallowitz.com


45 thoughts on “Out of the Box Promotion with Charles Yallowitz

    olganm said:
    June 9, 2016 at 3:00 pm

    Love them! Skywriting has always appealed to me. 🙂

    Liked by 1 person

    Charles Yallowitz said:
    June 9, 2016 at 3:02 pm

    Thanks for hosting the post. 🙂

    Liked by 1 person

      jorobinson176 responded:
      June 9, 2016 at 3:22 pm

      It’s a pleasure Charles – these are brilliant! 🙂


    coldhandboyack said:
    June 9, 2016 at 3:11 pm

    I think I’m going to try some of these. I need to buy a pumpkin colored marker.

    Liked by 1 person

    philipparees said:
    June 9, 2016 at 3:51 pm

    Great lateral thinking on the nose to grindstone stint. It is difficult to remember humour in the armory, doesn’t tend to raise its head naturally in the landscapes of limitless failure. Must do better. Great post!

    Liked by 1 person

      Charles Yallowitz said:
      June 9, 2016 at 7:56 pm

      Thanks. Humor is definitely a powerful promo weapon. If you can make someone laugh then you have a better chance of them being curious about your book.

      Liked by 1 person

    Smorgasbord - Variety is the Spice of Life. said:
    June 9, 2016 at 4:06 pm

    Reblogged this on Smorgasbord – Variety is the spice of life and commented:
    Charles Yallowitz is a guest over with Jo Robinson today and gives us a tongue in cheek guide to promoting you book….I particularly like the one about skywriting.. must try that one..

    Liked by 1 person

    Terri Webster Schrandt said:
    June 9, 2016 at 5:33 pm

    When my ebooks launch, I will look into skywriting,LOL! Great post!

    Liked by 1 person

    Let's CUT the Crap! said:
    June 9, 2016 at 6:43 pm

    Ha ha. Inventive and entertaining. Thanks, Charles. 😀 😀

    Liked by 1 person

    John W. Howell said:
    June 9, 2016 at 10:04 pm

    This was great. I could see the villagers with torches and pitchforks reacting to the notion that they have been had. Well done, Charles. Thanks, Jo for the guest post.

    Liked by 1 person

      Charles Yallowitz said:
      June 10, 2016 at 2:26 am

      Those villagers love going old school too. Much more intimidating than flashlight apps on the iPhone and harshly worded tweets.

      Liked by 2 people

    lynhorner said:
    June 10, 2016 at 1:47 am

    Reblogged this on Lyn Horner's Corner.

    Liked by 1 person

    lynhorner said:
    June 10, 2016 at 1:53 am

    Some hilarious ideas! I might try one or two. Not the dancing!

    Liked by 1 person

    Tracy Campbell said:
    June 10, 2016 at 1:55 am

    Charles, I love a writer with a sense of humor. 🙂

    Liked by 1 person

    Charles Yallowitz said:
    June 10, 2016 at 2:26 am

    Reblogged this on Legends of Windemere.


    dgkaye said:
    June 10, 2016 at 2:58 am

    Wonderfully entertaining Charles and Jo. 🙂

    Liked by 1 person

    Ali Isaac said:
    June 10, 2016 at 8:45 am

    Very funny Charles! Will have to try a few of those… thanks for the tips! Lol! 😁

    Liked by 1 person

      Charles Yallowitz said:
      June 12, 2016 at 1:19 pm

      You’re welcome. Let me know how the skywriting goes. 😛

      Liked by 1 person

        Ali Isaac said:
        June 13, 2016 at 11:47 pm

        Haha! Thanks Charles. Of course if I have to skydive in order to skywrite, well I’m afraid it just ain’t gonna ever happen!


          Charles Yallowitz said:
          June 13, 2016 at 11:51 pm

          Don’t worry. Two totally different things. Believe you need a plane to do skywriting. That’s probably not much better though.

          Liked by 1 person

            Ali Isaac said:
            June 14, 2016 at 12:27 am

            Haha! No… probably not!


    Don Massenzio said:
    June 10, 2016 at 1:37 pm

    Reblogged this on Don Massenzio's Blog.

    Liked by 1 person

    oshrivastava said:
    June 10, 2016 at 6:05 pm

    Reblogged this on oshriradhekrishnabole.


    adeleulnais said:
    June 12, 2016 at 1:15 pm

    Reblogged this on firefly465.


    jjspina said:
    June 13, 2016 at 4:56 am

    Good ones, Charles! I must try dancing around with a jack o lantern. Best wishes with your new book! Hugs to both of you!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s