sword and sorcery

Out of the Box Promotion with Charles Yallowitz

Posted on June 9, 2016 Updated on June 13, 2016

Who said promoting your book couldn’t be fun? Thank you Charles for these fabulously funny suggestions.

A big thank you to the Jo for having me on for a guest post so soon after being part of the promotional tour for my latest book, Legends of Windemere: Tribe of the Snow Tiger. This is the 10th volume of this series and I’ve found that it’s one of the most difficult to do any promotion for. The entire story revolves around a heavy revelation of Timoran Wrath’s past and the twists that come along with it. It brings the big man into the spotlight for once, so I don’t want to spoil things by saying too much. Yet, I have to say something and I’ve come up with several methods with varying degrees of usefulness.

1. Just put one line from the book in a post behind a ‘Read More’ cut. It doesn’t matter if context is a problem, people complain about the confusion, and that you refuse to explain who Lucy is. You did a promo and got people talking. Though the conversation usually revolves around where to find torches and pitchforks at this time of night.

2. Take a tip from the government and redact until you feel comfortable. Be creative with the colors too. So what if the excerpt looks like a tired college student mistook a permanent marker for a highlighter. You’re pretty sure the essence of the scene can be captured by those 10 words that survived your paranoia.

3. Write fake excerpts that are kind of connected to the story, but never show up in the actual book. What could go wrong since people won’t know until they book and read the thing? There they go talking about torches and pitchforks again. Maybe you shouldn’t have been so open about your home address.

4. Only promote through skywriting. It’s expensive, but you can’t put long messages up there. There would be no temptation to say more than you should. People can see skywriting from everywhere in the world, right?

5. Repeatedly swear that everything on the Internet is a lie, so you can post spoilers that nobody will believe. People will think you’re pulling a gag. At least until those who read the book show up to confirm the information. Maybe you can add a ‘non-disclosure agreement’ to your book. What are the chances of a reader not signing that?

6. Buy a decent video camera, start up a YouTube channel, and promote your book through interpretive dance. You laugh, but this will get you and your books attention. People will wonder what kind of craziness is in those stories if the author is twirling around on camera with a jack o’ lantern painting on their belly. Especially since there is no indication that Halloween has anything to do with the books. Best part of this is that you can go spoiler heavy and nobody will have a clue.

7. Be as vague as possible with all promos. If you get to the point where even you aren’t sure what the book is about then mission accomplished.

Interested in a new adventure? Then grab your Kindle & dive back into the world of Windemere! Don’t forget an apple for Fizzle.

About the Author:

Charles Yallowitz was born and raised on Long Island, NY, but he has spent most of his life wandering his own imagination in a blissful haze. Occasionally, he would return from this world for the necessities such as food, showers, and Saturday morning cartoons. One day he returned from his imagination and decided he would share his stories with the world. After his wife decided that she was tired of hearing the same stories repeatedly, she convinced him that it would make more sense to follow his dream of being a fantasy author. So, locked within the house under orders to shut up and get to work, Charles brings you Legends of Windemere. He looks forward to sharing all of his stories with you, and his wife is happy he finally has someone else to play with.

Blog: www.legendsofwindemere.com
Twitter: @cyallowitz
Facebook: Charles Yallowitz
Website: www.charleseyallowitz.com

This entry was posted in Blog Tours, Guest Bloggers In The Hut, Uncategorized and tagged Dragons, Fantasy, Fizzle, Legends of Windemere, sword and sorcery.

Tribe of the Snow Tiger by Charles Yallowitz

Posted on May 30, 2016 Updated on June 2, 2016

Now Available on Amazon for Pre-Order!
Coming to your Kindle on June 1st!

Timoran Wrath has a shameful secret that is about to see the light of day.

The noble barbarian has always been a constant source of strength and wisdom for his beloved friends. His loyalty has been unwavering and they know that he would never hesitate to lay down his life for them. Even in their darkest hour, the champions know that Timoran will come through and fight to the bitter end. Now they must return the favor as he reunites with his tribe and willingly faces the executioner’s blade.

Is it possible that the honorable Timoran was nothing more than an illusion?

Don’t forget to add it to your Goodreads ‘To Read’ List too!

Excerpt: The Snow Tiger

“The snow is too bright and level for me to see anything clearly,” the barbarian growls. The sound of shuffling and mild cursing draws his attention to Nyx who has sunk up to her nose in snow. “What are you doing, fire sprite?”

Nyx shivers while squinting into the distance, her eyes coated in bronze energy. “The reason you can’t see anything might be because you’re too tall. I’m trying to see if there’s anything that breaks the level ground. My eyes are enhanced right now, but I don’t . . . wait a second . . . I think there’s something buried out there. A beast of some kind? It’s a very subtle up and down motion that reminds me of something breathing. It just stopped moving, but I don’t know what that means. I’ll lead the way.”

Not waiting for a response, Nyx pushes through the thick snow and uses wind magic to gradually shift the powder out of her path. She does her best to move quietly and avoid disturbing whatever they are approaching, but the crunch of frozen grass beneath her boots makes the half-elf cringe with every step. A violent sneeze threatens to erupt from her nose, stifled quickly by a silence spell around her nostrils. Rubbing at her cold legs, Nyx is thankful when Timoran puts a vest made of black fur over her. The Ifrit hair warms her body and drives away the looming cold that has been brewing in her chest for the last few minutes. With renewed energy, the channeler walks a little faster and adds a simple heat spell to the wind that is steadily clearing the path.

“Wow. Such a beautiful creature,” she whispers when she steps into a circular clearing that surrounds the dead beast.

The enormous snow tiger’s blue and black fur is thick, the hairs sparkling when touched by direct sunlight. It has long incisors of glistening white that jut out of its mouth due to their size and sharpness. A slender tail lies limp in the exposed grass and still twitches as the muscles continue to lose their tension. Powerful legs and massive paws are splayed on the ground, giving the body the appearance of having peacefully died in its sleep. The gaping wound in the gorgeous snow tiger’s side is the only sign of an attack, the surrounding fur matted with aromatic blood.

Timoran’s rage boils when he spots the three cubs that are mewling and pushing against their dead mother. Judging from their size and faint, black stripes, he assumes they are no older than three months. Rusty manacles are attached to their back legs, the chains running to a stake that has been driven into the muddy earth. Restraining his anger, the barbarian moves within reach of the animals and gently breaks the metal bindings that are bruising their ankles. Scared and confused, the cubs cower against the still warm corpse and hiss whenever one of the adventurers comes close. One of the snow tigers bravely charges at Timoran and bites his boot, proudly returning to the others when the towering figure moves away.